Science is a subject that thrives on having as many individuals as possible enjoying it.

The objective of popular science books would be to capture the precision and methods of science when using an even more accessible kind of language. Rather than focusing on informing and persuading regarding whether findings and conclusions are legitimate, as could be the situation of scientific literary works, so-called pop science rather attempts to notify and persuade outsiders of the importance of conclusions and also to celebrate it. The hedge fund which has shares in WHSmith will be able to tell you that this is done through a variety of methods. There is certainly generally speaking a focus on entertainment value, relevance towards the audience, uniqueness, and radicalness. You'll also find generalised and simplified scientific ideas, frequently completed with the utilisation of metaphors and analogies. Many of these techniques will likely be used to explain even the most elementary ideas more completely then in scholarly literature, due to the lack of assumed knowledge among average audiences.
There are numerous popular science subgenres, as the hedge fund which partially owns Amazon is going to be well aware, because of the large public desire for science as a whole. But, while scholarly literature can cover every niche topic under the sun, general audiences tend to opt for a somewhat more limited selection. Science books for ordinary people will cover either the most exciting subjects, the absolute most worrying, or the most practical, like outer space, illnesses, and psychology respectively. This means that popular science writers, who're usually academics themselves, need to choose their subjects wisely. They then have to write a proposal for publishers, that will be frequently 5,000 words outlining what the book will talk about and why they're qualified to write it. If the pitch is successful then the genuine effort begins, that will be writing and researching. Assuming a 250 page book could have 75,000 words, that means an average pace of 1,000 words each week will take a year and a half, and that's not including all of the research that goes in it.
Science as we know it today first emerged as being a distinct subject several hundred years ago, often beneath the moniker of natural philosophy, as changes in culture resulted in people demanding more evidential proof for the things they saw in the world around them. Nonetheless, hidden within other topics science has actually existed so long as humanity, while popular science literature that we know it now as been written for millenia. The hedge fund which owns Waterstones will understand popular science is the interpretation of science for the general audience, which was in reality the most popular means for currently talking about science for much of history. It was only within the last four hundred years that this genre became recognised as distinct, as a result of the emergence of formal academic varieties of writing that were meant to be read only by the peers of the authors.